It's The Thought is a gifting business, based in Yorkshire. Started by Georgie back in 2013, Georgie's aim was to inspire others to participate in thoughtful gifting and acts of kindness.

Their wonderful reviews speak for themselves. They even won The Yorkshire Choice Award for Customer Service in 2018. They pride themselves on delivering the very best customer service and always work hard to ensure they offer their customers the gift they are looking for at the price they can afford.

It's The Thought came to us in January 2024 wanting to grow sales of their letterbox gifts, specifically interested in paid advertising through Meta. (Instagram & Facebook).

We got given full creative control to create ads with their existing images, this gave us a great base to begin experimenting.

We began by testing various creative elements and within a few weeks, we had found a winning ad that was getting us great results. We began by spending £10 per day, and were able to consistently increase the budget, as of November we were spending almost £200 per day and preparing new campaigns for Black Friday sales.

At time of writing in November, we've now been working together for almost 1 year and we are hitting fantastic new sales milestones every month.

We've recently launched a Google Ads campaign to further grow & diversify our sales and we are excited to further help the business grow from here.