This Hawaiian shirt company came to us having no clue about social media. They had no content strategy or community building plan in place. Luckily, we made some great changes!
One thing that stood out in this case was the great amount of UGC we managed to receive. We built a close community within the Hawaiian loving community and had lots of happy customers more than happy to share their own Hawaiian shirt content.
Over 5 months, we saw a +33609% increase in Account Reach, a +46.7% increase in Followers, a +12100% increase in engagement, a +465.8% increase in Profile Visits and a +700% increase in Website Conversions.